Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Don't be a crash text dummy.
Kia Motors takes an unexpected turn in the war on texting and driving with a new ad that dramatically destroys letters of the alphabet, all to show that the moment you begin typing, you can no longer fully concentrate on the road.
In the dazzling minute-long spot, "Crash Text," an "A" explodes in plumes of smoke and fire, an "N" slowly crumples as it burns, an "E" cracks and shatters like a windshield during a highway crash, and an "X" drips blood.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in