Kia spot turns driving experience inside out | Adweek Kia spot turns driving experience inside out | Adweek
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Kia spot turns driving experience inside out

Kia

Expanding this week's theme of fantastical worlds and unlikely landscapes, David&Goliath's Toronto office drives home its point with a sustained visual metaphor for the Kia Sorento SUV. "Feel at home in any environment" is the tagline, and all the comforts of a well-appointed suburban dwelling—chairs, dressing tables, vanities, bookcases, bathtubs and even wide-screen TVs with screens aglow—magically appear as a family drives along a winding wooded road. Memorable imagery aside, I can't help but wonder: Were they evicted and their stuff tossed out into the forest? That couch won't be so comfy in a hailstorm. Giant hamsters probably took over their house. Now, they'll have to redecorate.

—Posted by David Gianatasio

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