Kia spot turns driving experience inside out
Expanding this week's theme of fantastical worlds and unlikely landscapes, David&Goliath's Toronto office drives home its point with a sustained visual metaphor for the Kia Sorento SUV. "Feel at home in any environment" is the tagline, and all the comforts of a well-appointed suburban dwelling—chairs, dressing tables, vanities, bookcases, bathtubs and even wide-screen TVs with screens aglow—magically appear as a family drives along a winding wooded road. Memorable imagery aside, I can't help but wonder: Were they evicted and their stuff tossed out into the forest? That couch won't be so comfy in a hailstorm. Giant hamsters probably took over their house. Now, they'll have to redecorate.
—Posted by David Gianatasio
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AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd. Updated every weekday, with a weekly recap on Saturdays.


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