Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
In this new David&Goliath commercial for the Kia Soul, giant hamsters roam the streets of Levittown, N.Y., just like they do in real life. Kidding. I'm sure Levittown's a beautiful place, maybe even as nice as Bayonne, N.J. (Hey, I zinged Jersey—no one's ever done that before!) While this effort is admirably offbeat, there's at least one major problem with it. Rodents terrify some people, myself included, and now I'll associate the Kia Soul with furry jowls and pointy incisors the size of my arms.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in