KGB hitches its wagon to 'Sherlock Holmes' | Adweek KGB hitches its wagon to 'Sherlock Holmes' | Adweek
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KGB hitches its wagon to 'Sherlock Holmes'

Info-by-text service KGB underscores its status as an anachronism of near-Victorian proportions by doing all manner of cross-promotions with the new Sherlock Homes film. Above is the TV spot from the Brooklyn Brothers. Gone are the sexual and racial stereotypes of the client's ads from the recent past. That's good, but why couldn't they take those two geeky blue-garbed answer-drones with them? That's my question for KGB, but I doubt if they'd text back an answer. When I want misinformation, I'll try Google, Bing, social media and that guy who works in the mailroom. They answer questions for free, so at least I'll be getting my money's worth.

—Posted by David Gianatasio

Sherlock

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