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Kevin Butler, PlayStation's vice president of random fake departments, is taking a page from Old Spice's YouTube playbook and creating videos to salute individual gamers. The clips build off the game console's epic spot of similar tone, "To Michael." This time it's Butler singing the fans' praises, which he does with his typical top-notch delivery (and some great copyrwriting by Deutsch). The highlight so far has been Butler's suggestion that every Resistance 3 player “deserves a trophy just for not having your down-theres eaten off.”
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