Kenan Thompson Returns as Miles Mouvay for Fandango, and Welcomes a Special Guest

Cameo by old pal Kel Mitchell

#SMW is right around the corner. Join us April 9-11 in NYC to get up to speed on all the latest strategies, technologies and trends you need to be following. Register now.

It makes perfect sense that Miles Mouvay, the world's most dedicated film fan, met his bestie in a theater lobby in 1993 while they were both waiting to see Jurassic Park and special-ordering nacho cheese popcorn.

And it becomes a meta moment when the BFF turns out to be Kel Mitchell, since Miles Mouvay, IRL, is Kenan Thompson.

Fandango, which introduced the Mouvay character late last year, launches another round of marketing for the summer blockbuster season that tosses in a dash of '90s nostalgia—Good Burger reunion!—and adds a new dimension to the Miles mythology.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in