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Although H&R Block reportedly plans to sit out the upcoming Super Bowl rather than follow up last season’s singing-doll spot from Campbell Mithun, the accounting and auditing firm may want to reconsider in time for the Big Game: On Tuesday night, a powerful advertising tool even stronger than Willie Nelson rose from the ashes of a geeky-chic game show.
After hauling in more than $2.5 million on Jeopardy, Ken Jennings’ 74-game winning streak ended on a simple question: “What is H&R Block?”
That was the Final Jeopardy question to the answer, “Most of this firm’s 70,000 seasonal white-collar employees work only four months a year.”
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