Kelly Osbourne gets burned for fake-tan ad
Notably pale reality star Kelly Osbourne is in trouble for crediting St. Tropez self-tanning cream with making her look, among other things, 10 pounds skinner. She gushed about her experience with it, claiming "it started to make me look at my body in a different way," in a video which St. Tropez has since removed from its website. Parents across England have taken exception to Osbourne, an ambassador of the Prince's Trust charity, suggesting that self-esteem is tied to physical appearance. I have more mixed feelings about it. This is hardly the most irresponsible thing Ms. Osbourne has ever done, but someone should tell her that maybe it was the digital photo cropping and airbrushing—not the fake tan—that made her look so skinny.
—Posted by David Kiefaber
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AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd. Updated every weekday, with a weekly recap on Saturdays.


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