Kellogg’s ain’t down with the drug slang

Like countless well-meaning companies before it, Kellogg’s has run into a marketing snag overseas. The London Line reports that Kellogg’s Coco Rocks cereal, a successor to Coco Pops that launched in the U.K. this year, has become a laughingstock among drug users, who knew something Kellogg’s didn’t—that “coco rocks” is slang for dark brown crack cocaine that’s been mixed with chocolate pudding during production (we can hear Bill Cosby sobbing already). To be fair, you can’t really blame Kellogg’s for not keeping up to date on British drug-culture lingo.