Keith Richards joins Louis Vuitton campaign | Adweek Keith Richards joins Louis Vuitton campaign | Adweek
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Keith Richards joins Louis Vuitton campaign

Keithrichards Keith Richards has been photographed by Annie Leibowitz for the latest Louis Vuitton ad, and his involvement in the campaign makes sense—if you’re selling leather bags, why not hire one, too? See the full photograph here. The copy (not visible in the photo, for some reason) reportedly reads: “Some journeys cannot be put into words. New York. 3 a.m. Blues in C.” Antoine Arnault, head of communications for Louis Vuitton, tells the Daily Mail: “This is the first time ever that Keith Richards has participated in an advertising campaign of any sort, and it is hard to imagine a more compelling embodiment of a personal, emotional journey.” A possible alternate copy line: “Never forget the journeys you can’t remember.”

—Posted by Tim Nudd

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