Keep on scrubbing those hands, says Dial | Adweek Keep on scrubbing those hands, says Dial | Adweek
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Keep on scrubbing those hands, says Dial

Skeletonhands Dial's "Campaign for Clean Hands" seemed like such a great idea. There will be a YouTube video contest seeking the most creative take on hand washing. Consumers will be encouraged to create speeches, songs, raps and jingles for the cause. Neat! I mean, clean! It all begins during National Clean Hands Week in September. (Yes, there really is such a thing. Every week is something week nowadays—some weeks are two things or more. There’s probably a Web site that helps you keep track of it all.) Well, Dial ... I’m off to a great start. As you can see from the image, I’ve scrubbed and scrubbed and scrubbed, and I’m well on my way to a first-place finish. Thank God the competition isn’t for face washing—things could’ve gotten ugly. Hey, I just zinged myself! Ouch, my thumbs just broke off. Thanks, Dial!

—Posted by David Gianatasio

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