Karl Lagerfeld designs bottles for Diet Coke


German fashion designer Karl Lagerfeld, who famously lost 90 pounds in 2001 on a regimen of Diet Coke and steamed vegetables, lent his silhouette to limited-edition, collectable bottles of Diet Coke last year. He's doing it again this summer, as it turns out, with three bottle designs instead of just one. The bottles will be sold individually, but whether or not they'll each be equipped with miniature fur coats this time around has yet to be determined. You'd think employing a special Diet Coke butler would be enough of a tribute to the brand, but I guess the gratitude of a man who can fit into his prom tuxedo again shouldn't be underestimated.

Get the The AdFreak Daily newsletter:

Thanks for signing up! Check your inbox for a confirmation email.


Sign up for AdFreak Newsletters

About AdFreak

AdFreak is a daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd.

Click to Subscribe to AdFreak RSS