Karateka Trailer Is Hawk-Punching Hilarity for Retro Gaming Geeks | Adweek Karateka Trailer Is Hawk-Punching Hilarity for Retro Gaming Geeks | Adweek
Advertisement

Karateka Trailer Is Hawk-Punching Hilarity for Retro Gaming Geeks Legacy lives on for 1980s classic

If you’re an old-school video gamer, you’ve got to love the trailer for Karateka, a modern spin on the 1980s classic. Created by geek culture guru Adam Lisagor’s Sandwich Video, the trailer features the aging sensei of the original game’s protagonist, whose fighting “was remarkable ... for its time.” The spot was actually comissioned by Jordan Mechner, creator of both the first Karateka and the remake. Packed with meta humor and fan-savvy references to the iconic Apple II version (“Always punch the hawk!”), the promo clip is campy, clever and charming. The only thing missing is a nice zinger about the fact that the original game’s white hero and golden-haired princess have finally been replaced with actual Asians. Hat tip to Evan Travers for letting me know about this one. Credits after the jump.

 

Credits

Video Production: Sandwich Video
Director: Adam Lisagor
Producer: Joshua Cohen
Director of Photography: Benji Bakshi
Copywriters: Adam Lisagor, Claude Zeins, Tony Altamirano, John August

Postproduction: Pictures in a Row
Editor: Gregory Nussbaum
Game Animation: Liquid Entertainment
Production Designer: Sean Preston
Music: Christopher Tin

Get the The AdFreak Daily newsletter:

Thanks for signing up! Check your inbox for a confirmation email.

Advertisement

Sign up for AdFreak Newsletters

About AdFreak

AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd and David Griner.

Click to Subscribe to AdFreak RSS

Advertisement