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So, I see these ads, and I'm thinking, Great! The next time I have a craving for surrealist ice cream, and I happen to be in New Zealand, I'll pick up some Kapiti frozen treats! Thanks, Colenso BBDO, for the tip, delivered so stylishly in this print campaign. Designer watches, shoes and handbags melt in a most attractive fashion. Then I find the commercial below, and I realize there's a problem: Kapiti treats don't look surrealist at all.
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