K-Y Intense Campaign Features Its First Lesbian Couple | Adweek K-Y Intense Campaign Features Its First Lesbian Couple | Adweek
Advertisement

K-Y Intense Campaign Features Its First Lesbian Couple Hey, the stuff works on gay people, too!

This K-Y Intense ad from Mother in New York is getting pats on the back for featuring the campaign's first lesbian couple. And for not trivializing lesbian relationships or portraying lesbians as "mean, hairy ball-breakers." And for just being a well-made ad. But while it gets the point across well, and doesn't make fun of its subjects, it still kind of puts gay relationships out there as a novelty. Once we start seeing gay couples in the media with no subtle wink-nudge about what they do in bed, we'll have accomplished something. K-Y's approach is a decent enough start, though. And if the actual product doesn't burn like hot lard after a few seconds, they'll be that much further ahead of their competitors.

Get the The AdFreak Daily newsletter:

Thanks for signing up! Check your inbox for a confirmation email.

Topics: K-Y, Mother, Sex, Creative, Agency
Advertisement

Sign up for AdFreak Newsletters

About AdFreak

AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd and David Griner.

Click to Subscribe to AdFreak RSS

Advertisement