JWT hastening ad extinction of real animals


You know that nightmare you have about a world of freaky CGI puppies driving cars, baking cakes, surfing the Web and using toilet paper? JWT and Framestore bring those horrors to life in this British commercial for Andrex. The trend of replacing real animals with computer-born facsimiles continues. The brand's iconic Labrador mascot could be annoying, but this high-tech, tries-too-hard-to-be-cute approach really burns my backside. Not what you want from a bog-roll spot. They switched to a fake pooch and created a real dog.

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