JWT hastening ad extinction of real animals

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

You know that nightmare you have about a world of freaky CGI puppies driving cars, baking cakes, surfing the Web and using toilet paper? JWT and Framestore bring those horrors to life in this British commercial for Andrex. The trend of replacing real animals with computer-born facsimiles continues. The brand's iconic Labrador mascot could be annoying, but this high-tech, tries-too-hard-to-be-cute approach really burns my backside. Not what you want from a bog-roll spot. They switched to a fake pooch and created a real dog.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in