JWT builds giant doll for Aussie candy spot | Adweek
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JWT builds giant doll for Aussie candy spot

Pediophobes (that's people who suffer from a fear of dolls) hopefully stayed well away from the April ad shoot in Brisbane, Australia, that produced this commercial from JWT Sydney for Allen's Confectionery. It shows a 30-foot-tall doll, created with help from animatronics expert John Cox (an Oscar winner for his work on Babe), delighting a crowd by blowing huge oblong candy bubbles that explode and rain down normal-size candy. There's a lengthy behind-the-scenes video here. The doll, at least in its stature, resembles a similar giant puppet created in 2006 by French theater company Royal de Luxe. That doll was more frightening-looking, like something out of a fairy tale. This one, dressed in pink with blonde pigtails and walking along to the nursery rhyme "This Old Man," is more baby-like, in keeping with the candy theme.

—Posted by Tim Nudd

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Topics: Australia, Candy, Jwt, Nudd
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AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd. Updated every weekday, with a weekly recap on Saturdays.

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