Just who is this wholesome family anyway?

Ozzie Unlike shows like I Love Lucy and Leave It to Beaver, it hasn’t become a cult favorite in endless rounds of syndicated reruns. However, The Adventures of Ozzie and Harriet, which ended its run in 1966, has survived in another form: It’s mentioned in seemingly every newspaper and magazine article that discusses the shifting composition of the American family. The latest example comes this week in a New York Times story that analyzes some Census data and declares that “probably for the first time, more American women are living without a husband than with one.” Inevitably, a demographer is quoted comparing real-life marriage to the Ozzie and Harriet idealization of it. It’s as if every article about life in the military were obliged to include a reference to Sgt. Bilko. We’ve reached the point where PBS ought, as a public service, to air a year of Ozzie and Harriet reruns so people who never saw the show (by now, surely, a majority of Americans) can see what all those articles are talking about.

—Posted by Mark Dolliver

Get the The AdFreak Daily newsletter:

Thanks for signing up! Check your inbox for a confirmation email.


Sign up for AdFreak Newsletters

About AdFreak

AdFreak is a daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd.

Click to Subscribe to AdFreak RSS