Just what the drunks need: bottle openers | Adweek Just what the drunks need: bottle openers | Adweek
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Just what the drunks need: bottle openers

Bottleopener Now that I live in Baltimore, it doesn’t surprise me that, according to local ad agency Exit10, “there has been a problem at universities and colleges with students getting drunk, trespassing on railroad tracks, and being killed.” But I am thrown for a loop by the proposed solution: passing out bottle openers that, when used, appear to decapitate the humanoid silhouettes printed on them. To me, this says, “Hey, you do some stupid things when you’re drunk. So here, enjoy this freebie, which will help you open more beers.“ They’ll be handing out advisory syringes to junkies next.

—Posted by David Kiefaber

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