Just what are those 11 herbs and spices? | Adweek Just what are those 11 herbs and spices? | Adweek
Advertisement

Just what are those 11 herbs and spices?

KfcIt was 65 years ago this month that Col. Harland Sanders blended the 11 herbs and spices for his KFC chicken. As usual, the company is using the occasion to play up the super extra double top secret nature of the recipe. Apparently, the handwritten recipe is locked away at KFC headquarters, and the few people who know it are sworn to secrecy. KFC president Gregg Dedrick even claims he doesn’t know it. (“Presidents come and go, but the secret recipe remains,” he says.) Companies like KFC clearly benefit from perpetuating this kind of mystique. However, this interesting article on the subject raises some doubts about KFC’s claims. According to the article, a writer named William Poundstone “claims to have obtained a sample of the coating from a KFC employee, and then ... had it analyzed by a laboratory. What he found was shocking—only four ingredients: salt, ground black pepper, flour and MSG.”

—Posted by Tim Nudd

Get the The AdFreak Daily newsletter:

Thanks for signing up! Check your inbox for a confirmation email.

Topics: Kfc
Advertisement

Sign up for AdFreak Newsletters

About AdFreak

AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd. Updated every weekday, with a weekly recap on Saturdays.

Click to Subscribe to AdFreak RSS