Juan Valdez, Geico gecko named top icons

Juan_winner2No wonder everyone was crowding around Juan Valdez and his mule yesterday. The Colombian Coffee icon wields official star power, having Geico_winner2_1been named Icon of the Year, along with the Geico gecko, as part of Advertising Week in New York. (Juan may have benefited from his company’s campaigning on his behalf—a show of support that not every icon in the race received.) The Slogan of the Year award was split as well, between GE’s “Imagination at work” and Hallmark’s “When you care enough to send the very best.”

—Posted by Tim Nudd

Get the The AdFreak Daily newsletter:

Thanks for signing up! Check your inbox for a confirmation email.

Topics: Geico

Sign up for AdFreak Newsletters

About AdFreak

AdFreak is a daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd.

Click to Subscribe to AdFreak RSS