The joy of sex | Adweek The joy of sex | Adweek
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The joy of sex

ValentineBefore you buy someone a year's supply of chocolate for Valentine's Day, note one of the findings of an online poll by Hearst's Shop Etc. magazine: 58 percent of respondents said they'd choose "a night of great sex" over the year's worth of chocolate.

Among other crucial findings: 58 percent of respondents said they'll wear red on Valentine's Day, but 69 percent said they won't buy a new outfit for the occasion. A non-materialistic 79 percent said they'd be "more grateful to receive a tacky gift from someone they loved instead of an expensive gift from someone they could not stand." On the other hand, they probably wouldn't mind getting a wildly expensive gift from someone they love.

—Posted by Mark Dolliver

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