Joy of Buying a Hyundai Is Like Having a Four-Hour Erection, Says Dealer Ad

Latest gem from Leader Auto Group

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

In a world brimming with cheesy auto-dealer ads, it takes a special skill to produce something that's noticeably extra wretched. For that, we turn to Leader Auto Group, which owns several Hyundai and Mazda dealerships in the New York area. Its latest spot, for Long Island City Hyundai in Queens, unfolds like a medical drama—based aorund that old comedy chestnut of the four-hour erection. The idea, the script (Doctor: "He's just been holding it like that?" Wife: "Yes! With both hands!") and the acting all get high marks for lowbrow humor.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in