Is Jose Mourinho worthy of AmEx?

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Excuse us while we indulge our European soccer fandom. We find it curious timing that Jose Mourinho joins American Express’ “My life. My card” campaign tonight with a TV spot in the U.K. during a match between Chelsea and Bayern Munich (thanks for the correction, Casper). Mourinho, Chelsea’s Portuguese coach, won’t be at the game—he was suspended after accusing Barcelona’s coach and a Swedish referee of cheating after a match between those clubs. (The ref even received death threats following Mourinho’s comments and promptly retired.)

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in