Join Crunch Fitness at your own risk

Not belonging to a gym can be very, very dangerous, according to that notorious old 24 Hour Fitness campaign (tagline: “When they come, they’ll eat the fat ones first”). But belonging to a gym has its own unforeseen consequences. The guy shown here, in one of the new fall ads from Crunch Fitness, looks downright perturbed that he’s been set upon without warning by a pack of ravenous schoolgirls. But Crunch-goers know the feeling, according to the gym chain’s creative director, Jill Twardowski.