Join the Austrian army, be chased by chicks
While the U.S. Army promotes its soldiers as disciplined ass-kickers, the Austrian army sells itself around the prospect of scooping up some high-class tail. At least, that was the thrust of this recruitment ad, which got pulled after feminist groups deemed it "sexist." Hard to argue, given that a) the bird's-eye cleavage shots weren't necessary, and b) the guys in the tank made those girls chase after them instead of giving them a lift. Chivalry is dead. The Austrian army's marketing department insists the ad is "so dorky, it's brilliant," but replaced it anyway with a less offensive spot in which a soldier rushes to make a date with a sexy lady. We understand they're trying to spur enlistment here, but maybe they should take a cue from us and show young men things they will actually do as soldiers. What happens on leave is best left to their imaginations, anyway. UPDATE: Looks like this ad is a shot-for-shot remake of this Ukrainian army spot. Neither, however, is as great as this Russian army promo.
—Posted by David Kiefaber
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AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd. Updated every weekday, with a weekly recap on Saturdays.


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