Johnson's Baby Is Sorry Not Sorry in Awkward Reply to Customer Concerns

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We'll always listen and be here for you. Even when you're wrong.

That's the somewhat odd message that Johnson's Baby offers consumers in this video emphasizing the Johnson & Johnson brand's commitment to the safety of its products—to the point of reformulating them even when there's nothing wrong.

The ad, "Our Safety Promise," explains that Johnson's Baby heard the worries of customers bothered by news that "chemicals of concern" had been found in its products. "Although always safe, for your peace of mind, we removed them," the video says of the chemical.

That message may be transparent.

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