Johnny Cash's 'Hurt' Anchors Prototype 2's Live-Action Trailer | Adweek Johnny Cash's 'Hurt' Anchors Prototype 2's Live-Action Trailer | Adweek
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Johnny Cash's 'Hurt' Anchors Prototype 2's Live-Action Trailer Activision then re-creates spot in London square

Prototype 2, a follow-up to the highly successful 2009 video game Prototype, is set to release today. Given that gaming campaigns now start years in advance, Activision has decided to rally fans for the release by finally pulling out the requisite live-action trailer—you know, the one that's supposed to give players an emotional connection to the pixels. Set to Johnny Cash's cover of the Nine Inch Nails song "Hurt," the trailer, by 72andsunny, depicts our new protagonist, Sergeant James Heller, as he fails at killing himself by jumping off a building. We learn in a flashback, as he falls, that Heller's family was killed in a viral outbreak. After slamming into the pavement with a Hulk-like sonic smash, we see Heller rise to battle the previous protagonist, Alex Mercer. Now that video games all need big live-action trailers, how can a Prototype 2 stand out? Well, by re-creating the confrontation from the live-action trailer as an actual live scene in a square in London. Billed as the world's first adults-only live-action outdoor advertisement (the British marked the game as 18 or older), Activision acted out the battle and streamed it on its Facebook page in an impressive defictionalization. Too bad the video of that isn't out yet. But you can check these bad-ass snapshots.

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