Johnnie Walker Awakens a Gentle Giant in Brazil

With more than 300,000 YouTube views in five days, this Johnnie Walker spot from Brazil, via ad agency Neogama BBH, showing a rock giant rising from Sugar Loaf Mountain in Rio de Janeiro, is a solid viral hit. Most commenters seem impressed with the bold visual metaphor for Brazil's awakening as a global power. The production, which closes with the words "The giant is no longer asleep" and the brand's tagline tweaked to read "Keep walking, Brazil," is indeed impressive, with great details like the giant's reflection in the windows of a skyscraper.