John Lennon's Citroën ad fairly indefensible | Adweek John Lennon's Citroën ad fairly indefensible | Adweek
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John Lennon's Citroën ad fairly indefensible

Lennon

Sean Lennon is having a rough time defending his late father John's appearance in this Citroën car ad. That's because it's hard to argue this is anything but a blatant cash grab by Yoko Ono, even though Sean says she just wants to keep John in the "public consciousness." That basically means keeping his name and musical legacy relevant, which in the music business means "profitable." Even Lennon's words about not looking to the past for inspiration (which are garbled enough due to the weirdly out-of-sync audio, apparently intentional) feel bogus for a guy who began his career aping American blues musicians. There's also a spot with Marilyn Monroe, which is just as exploitative if somewhat less irritating.

—Posted by David Kiefaber

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