John Cena Is Not an Elephant, but Now He's Playing One on TV for Wonderful Pistachios

Voices 'Ernie' in new campaign

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Hey, that elephant sounds awfully familiar!

WWE superstar and commercial pitchman extraordinaire John Cena, named to Adweek's Creative 100 this year, voices Ernie, an animated mascot debuting today in a new campaign for Wonderful Pistachios.

Now, elephants are famed for their peanut propensity, but this particular pachyderm prefers pistachios to other, presumably less-healthy snacks. Dude can't even be swayed by a vendor at a baseball game:

Cena was tapped for the voice work after Lynda Resnick, co-owner of The Wonderful Co.,

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