'Jobless Paddy' Spends Life Savings on Billboard Plea in Dublin
Will the luck of the Irish favor a 26-year-old unemployed marketing grad who's branded himself "Jobless Paddy" and reward him with a proverbial pot o' gold? Or with gainful employment, at least? Feilim Mac An Iomaire is generating international media buzz after shelling out €2,000 for a huge billboard on a busy Dublin thoroughfare. The ad shows him standing on a pier with a suitcase, with images of New York, London, Toronto, and Sydney looming in the distance. His message: "Save me from emigration." What does the dude expect? This is Ireland, where nobody ever gets a job. Ireland's unemployment rate is approximately 14.5 percent, a figure that's significantly worse than the other countries alluded to in the ad. So maybe he should swallow his national pride and emigrate. How about Canada? Hmm, nah. Who'd have thought folks in Ireland would have trouble coming up with the green?
- Bonnier Acquires Source Interlink's Motorcycle Titles, Sells TransWorld Group
- It’s Official: Deborah Turness Named President of NBC News
- Mayer Talks Tumblr Plans, Unveils New Flickr
- Young Tumblr Marketers Have Strong Advice for Yahoo
- 67% of Smartphone Owners Would Rather See Ads Than Pay for Premium Content
- Ziff Davis Nabs NetShelter
- Pinterest Adds Advertiser-Friendly Features
- TripAdvisor Hires Shops for Its First Offline Campaign
- Ad of the Day: Coca-Cola
- The New York Times Reinvents the Boring Banner Ad
- PETA's Incredibly Lifelike CGI Ape Begs You Never to Use Real Ones in Ads Again
- Obscure Direct Response Brands Dominate Facebook Chatter
- Advertising Student Ships His Pants to Kmart's Agency, Lands Internship
- Shopper Marketing Is Going Mainstream
- Online Video Ads Have Higher Impact Than TV Ads
- Can the Empire State Building Brand Its View?
AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd. Updated every weekday, with a weekly recap on Saturdays.