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Phillies shortstop Jimmy Rollins gives an amusing performance in this Wieden + Kennedy co-op spot for Nike and Dick's Sporting Goods. Rollins flinches ever so slightly and grunts in quasi-orgasmic fashion as baseballs shot from a pitching machine careen off his body. The message: in sports, performance and pain are intrinsically linked. Fantasy baseball owners know it's true. Especially those of us who drafted JR in the first round for $40, only to see him spend
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