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To push its JetBlue Card—and hopefully drive some impulse trip planning—JetBlue created a digital billboard that tells people standing in Times Square how quickly they can get to nicer climes, right from where they're standing.
The Android-based billboard, created with OutFront Media, uses the Google Maps API and JetBlue's active flight schedule to produce driving and flight data in real time. Whenever people see a special hashtag, the first person to tweet it with the JetBlue Twitter handle can score a voucher for a round-trip flight.
In addition to generating engagement, this is a strategy that could serve to unblock whatever it is in our minds that's constantly telling us we don't have time for a quick, relaxing jaunt.
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