JetBlue's Pigeon Reflects on Human Foibles in Web Series From Funny or Die

City birds, they're just like us

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Humans generally consider themselves to be better than pigeons in all ways, significant or not. But are we, really?

JetBlue's "Air on the Side of Humanity" campaign from Mullen, which launched last fall in Boston and is now rolling out to New York and Florida markets, suggests we're actually quite pigeon-like ourselves—at least, those of us who don't fly JetBlue are.

Indeed, much like the humble pigeon, who flies in crowded spaces, gets crumbs for snacks and is generally ignored and/or despised, we tend to be unappreciated when we take to the skies aboard other airlines.

Along with the TV work, JetBlue has been running a new Web series from Funny or Die that extends this notion of pigeon-on-human empathy.

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