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Jesus Was the 'Original Hipster,' Down to His Grubby Converse Sneakers, Say Church Ads Brooklyn's Catholics are too cool

Bucky Turco/Animal New York

Every now and then, you get a provocative church ad, like Florida's "Come get hammered" billboard or pretty much anything New Zealand's St. Matthew-in-the-City puts out. Catholic ads are typically more staid, but the Catholic Diocese of Brooklyn recently launched ads that speak directly to that borough's natives in a language they understand—by referring to Jesus as "the original hipster." The ad doesn't explain this statement other than to suggest Jesus wore robes and was probably somewhat dirty a lot of the time—also (in a bit of clear revisionism) that he wore Converse sneakers. The point is rather that he was incredibly cool, though not seen by many as such, and certainly misunderstood in his time. There is also no record that he ever actually turned water into PBR. The ads point to the "All Faces" section of diocese's website, showing the diversity of its worshippers. Via Animal New York.

UPDATE: The agency is Ruckus Marketing.

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