Jesus, Gandhi and Mother Teresa Stump for Unicef in Extremely Virtuous Holiday Ads | Adweek
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Jesus, Gandhi and Mother Teresa Stump for Unicef in Extremely Virtuous Holiday Ads You can join them, my child

Forget about those famous Internet felines in Friskies' Christmas spot. The real holiday supergroup is in this campaign from Forsman & Bodenfors for Unicef Sweden.

I'm talking about Jesus, Gandhi and Mother Teresa—dubbed "The Good Guys"—who get together to discuss the sacrifices they made to benefit humanity. They're joined by a typical party dude, who gets to hang with the hallowed do-gooders simply because he clicked on a Unicef banner to help save kids' lives.

The three spots in the series strike just the right tone. They're mildly irreverent and amusingly low-key, with lots of cute exchanges and details. You've gotta love Gandhi's mod yoga mat; the slacker complaining that Jesus's story, while possibly the greatest ever told, drags on a bit; and Christ accidentally clicking through to an ab-blasting offer when He initially tries the Internet.

It's a good thing Jesus is on board, since it usually takes a miracle to get folks to click on banner ads, even for a good cause.

CREDITS
Client: Unicef
Director of Communication: Petra Hallebrant
Senior Marketing Officer: Jim Carlberg
Marketing Officer: Åsa Lee

Agency: Forsman & Bodenfors
Art Directors: Johanna Hofman-Bang, Agnes Stenberg-Schentz
Copywriter: Marcus Hägglöf
Account Supervisor: Jacob Nelson
Account Manager: Lena Birnik
Agency Producers: Magnus Kennhed, Helena Wård
Public Relations: Desirée Maurd
Designer: Nina Andersson
Original: F&B Factory

ACNE Production
Directors: Torbjörn Martin, Tomas Skoging
Executive Producer: Petur Mogensen
Producer: Fredrik Skoglund
Account Manager: Jacob Englund
Director of Photography: Christian Haag
Costume: Patrik Hedin
Makeup: Sanna Riley
Set Designer: Cian Bournebusch

Special Thanks during the film production
Postproduction: Chimney Pot
Camera and Lights: Ljud & Bildmedia
Casting, London: Aston Hinkingson
Casting, Los Angeles: Stone
Casting and Location, Sweden: Röster (voices, places, faces)

Stills
Photographer: Pelle Bergström, Skarp Agent
Stylist: Lotta Agaton, Link Deco
Retouch: Bildinstitutet

Radio
Production Company and Casting: Flickorna Larsson

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