Jessica Simpson in Weight Watchers Ad: 'I'm Not a Supermodel' Struggle to lose post-baby pounds
Jessica Simpson has been very public about wanting to lose her pregnancy weight now that her baby is out in the world. And in her new Weight Watchers ad, she talks about the pressure to return to her slim, supermodel figure. (One would think the $4 million check she got from the company might alleviate some of that pressure). That the ad completely hides her body—to the point where WWTDD said they "can't tell if it's for a diet or a whitening toothpaste"—is a little weird, but can you blame her? The fat shaming she's getting in the YouTube comments is bad enough as it is.
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AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd. Updated every weekday, with a weekly recap on Saturdays.


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