Jessica Simpson in Weight Watchers Ad: 'I'm Not a Supermodel'

Struggle to lose post-baby pounds

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Jessica Simpson has been very public about wanting to lose her pregnancy weight now that her baby is out in the world. And in her new Weight Watchers ad, she talks about the pressure to return to her slim, supermodel figure. (One would think the $4 million check she got from the company might alleviate some of that pressure). That the ad completely hides her body—to the point where WWTDD said they "can't tell if it's for a diet or a whitening toothpaste"—is a little weird, but can you blame her? The fat shaming she's getting in the YouTube comments is bad enough as it is.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in