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If 2014's battle cry for women is "Love who you are" (see all the "real women" campaigns out there), then weight-loss brands need to tread lightly in their marketing. Weight Watchers has done that in a body-positive way with its new spot from McCann New York featuring Jessica Simpson.
The opening lines are a hit. "This body made two amazing little human beings. I love this body and what it's capable of, no matter what size," she says.
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