Jeep Is Making Limited-Edition Mud Masks for Adventure-Deprived City Jeeps Bringing the off-road to the on-roaders

Jeep's 75th anniversary is going swimmingly, at least in terms of the marketing. The Fiat Chrysler brand ran those two great commercials on Super Bowl 50. And now comes a fun stunt from Jeep in Germany and creative studio Parasol Island—limited-edition mud masks for city Jeeps that don't get a chance to get dirty often enough.

The Jeep Mud Masks  "contain exactly what a true offroad adventurer is missing in the city: 100 percent real dirt, as an expression of the desire to escape the daily grind and search for new adventures far off the beaten track," the brand tells AdFreak.

Check out some product shots here:

The launch comes with a black-and-white film featuring brand ambassador Elyas M'Barek and the Jeep Renegade. Watch that spot here:

The Mud Masks are not for sale. Only 75 have been made, and Jeep fans must visit and sign up for a chance to win one of the "exclusive adventurer beauty treatments."

More pics below. 

Get the The AdFreak Daily newsletter:

Thanks for signing up! Check your inbox for a confirmation email.


Sign up for AdFreak Newsletters

About AdFreak

AdFreak is a daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd.

Click to Subscribe to AdFreak RSS