Advertisement

Jeans-lifting Levi’s spot swings both ways

Levisad It’s hard to miss that Levi’s TV spot where the guy pulls his pants up and demolishes the world around him. It’s a well-done commercial with a good mix of ambiance and digital effects. But what I didn’t know until today is that this ad plays out completely differently on the gay- and lesbian-themed Logo cable channel. In the version airing there, our pant-pulling protagonist summons a guy through the floorboards instead of a woman. It’s great to see this nod to inclusion by the folks at Levi’s, who surely understand the profit potential. I’ll stop short of saying they’re really pushing the envelope until I see the gay version pop up during the break on Law & Order. Apparently they are planning to expand the spot to more stations, but they’ll probably just cop out and put it on Bravo.

—Posted by David Griner

Get the The AdFreak Daily newsletter:

Thanks for signing up! Check your inbox for a confirmation email.

Topics: Griner
Advertisement

Sign up for AdFreak Newsletters

Advertisement
About AdFreak

AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd and David Griner.

Click to Subscribe to AdFreak RSS