JCPenney Hits Back at Anti-Gay Critics With 2 Dads in Father's Day Ad | Adweek JCPenney Hits Back at Anti-Gay Critics With 2 Dads in Father's Day Ad | Adweek
Advertisement

JCPenney Hits Back at Anti-Gay Critics With 2 Dads in Father's Day Ad Hey, One Million Moms, you mad bro?

Earlier this month, the anti-gay group One Million Moms (which has substantially less than 1 million members) called for a boycott of JCPenney after it featured some lesbians in its catalog. The retailer didn't apologize and isn't backing down. In fact, it's almost trolling the anti-gay groups with jubilant, un-corporate-like defiance in a Father's Day ad featuring not one but two dads. The two men pictured are real-life dads Todd Koch and Cooper Smith, seen with their kids, Claire and Mason. In case you might mistake the scene for being a loving dad and a very involved uncle, the copy makes it real clear: "What makes Dad so cool? He's the swim coach, tent maker, best friend, bike fixer and hug giver—all rolled into one. Or two." Given the timeliness of the gay-marriage issue, it's not surprising to see brands take a stand, but when a classic American brand like JCPenney steps up, it's pretty clear where America is headed. Via Think Progess by way of Gawker.

Get the The AdFreak Daily newsletter:

Thanks for signing up! Check your inbox for a confirmation email.

Advertisement

Sign up for AdFreak Newsletters

About AdFreak

AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd and David Griner.

Click to Subscribe to AdFreak RSS