JC Penney, you're a bit too old for the club

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

So, JC Penney's new back-to-school campaign by Saatchi & Saatchi has been out for a little while, and the whole thing is ripped right from The Breakfast Club (the nicer word for rip-off is “homage”). The major differences: a little more ethnicity and a new version of “Don’t You (Forget About Me).” I was 3 years old when The Breakfast Club came out in 1985. I didn’t know the film existed until I was in college, where it was included in a class on culturally significant movies for Gen X.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in