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Surprising almost no one, the JC Penney spot with the two horny teens practicing speed-dressing in preparation for interrupted make-out sessions, which won a bronze Lion at Cannes last week, isn’t really from JC Penney. The chain’s CMO tells The Wall Street Journal: “We’re very disappointed that our logo and brand position were used in that way.” Sure you are. All the extra ink is just killing you. Penney blames Saatchi & Saatchi, which blames the spot’s Cannes entrant, Epoch Films.
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