Advertisement

Jason gets his Mahalo page before Jesus

Calajesus The new “human-powered search engine” Mahalo, which launched on Wednesday, aims to create about 10,000 individual Web pages that will correspond to the most popular Internet searches. (A “Jordin Sparks” search, for example, brings up the Jordin Sparks page, which contains all sorts of hand-fed links.) Mahalo has a cadre of out-of-work actors and other “guides” beavering away to compile these pages, presumably starting with the most important ones. As with all human endeavors, alas, vanity comes into the picture. In the first batch of 4,000 pages, Mahalo founder Jason Calacanis (disclosure: he was my boss during Internet 1.0) managed to get one, perhaps not surprisingly, as did investors Fred Wilson, Elon Musk and Mark Cuban. Less notable persons weren’t so lucky, including Abraham Lincoln, Colin Powell and Jesus Christ. (“Oops! We haven’t hand-written a result page for ‘Jesus Christ’ yet,” the site admits when you search for J.C. Instead, it suggests you visit four “related” pages it has finished: Jesus in Food, Jesus Camp, Christmas and Mitt Romney.) Just goes to show that even in Web 2.0, it’s all about who you know.

—Posted by Brian Morrissey

Get the The AdFreak Daily newsletter:

Thanks for signing up! Check your inbox for a confirmation email.

Topics: Morrissey
Advertisement

Sign up for AdFreak Newsletters

Advertisement
About AdFreak

AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd and David Griner.

Click to Subscribe to AdFreak RSS