Japan ads courting feline business travelers | Adweek Japan ads courting feline business travelers | Adweek
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Japan ads courting feline business travelers

Cat

I don't speak Japanese, but I'm pretty sure this hotel booking Web site is setting itself up, in the ad below, as the premier travel planner for today's business-cat. Considering Hello Kitty's inexplicable popularity, overlooking this market could be a mistake. But the point, I think, is to show how user-friendly the Web site would be if an actual human used it. If so, well done. Communicating across language barriers is one symbol of an effective advertisement. If not, then I would like to know who made the cat's glasses and shirtless collar. Via Jezebel.

—Posted by David Kiefaber

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