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I don't speak Japanese, but I'm pretty sure this hotel booking Web site is setting itself up, in the ad below, as the premier travel planner for today's business-cat. Considering Hello Kitty's inexplicable popularity, overlooking this market could be a mistake. But the point, I think, is to show how user-friendly the Web site would be if an actual human used it. If so, well done. Communicating across language barriers is one symbol of an effective advertisement.
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