James Lipton's beard protecting teens' junk | Adweek James Lipton's beard protecting teens' junk | Adweek
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James Lipton's beard protecting teens' junk

Lipton

LG and Young & Rubicam have enlisted James Lipton, and his great and powerful beard, for some amusing PSAs urging young texters to "give it a ponder" before spreading hurtful gossip and/or pics of their junk across the interwebs. The Inside the Actors Studio host literally lends his beard to each troubled youngster to get them to do the right thing. One spot is posted below. See all four here, along with four print ads. They're all hair-larious. It's just really fun to hear Lipton say things like, "The last thing he needs is tweets about his beets." Over at the Web site, JL's talking beard will guide you through the standard social-media components. Will these ads break through to jaded teens? My husband happens to have a whole class of 9th graders who saw the ads during homeroom. What did they say? "Why does she have a beard? I don't get it. That's retarded." But you have to know how to read a 9th grader. Apparently, they hate everything. The important thing is: They didn't say it was gay.

—Posted by Rebecca Cullers

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