James Bond shows some good brand loyalty | Adweek James Bond shows some good brand loyalty | Adweek
Advertisement

James Bond shows some good brand loyalty

Bollinger_2 It’s winter 2007, and cash registers are going ka-ching wherever Champagne Bollinger is sold. At least, that’s what 27 years of product placement in 10 James Bond movies has taught Paterno Wines International to expect. Company rep Mary Anne Sullivan tells AdFreak, “We typically wait two to three months after a movie release [to see a sales bump].” So, you do the math: Catch Casino Royale this opening weekend, and you should be feeling pretty thirsty by Valentine’s Day. You know, all tingly and in the mood to uncork some Bollinger bubbly with your baby. And you thought romance might have something to do with it.

—Posted by Laura Blum

Get the The AdFreak Daily newsletter:

Thanks for signing up! Check your inbox for a confirmation email.

Topics: James Bond
Advertisement

Sign up for AdFreak Newsletters

About AdFreak

AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd. Updated every weekday, with a weekly recap on Saturdays.

Click to Subscribe to AdFreak RSS