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After a two-year hiatus, Jack Link’s Beef Jerky has brought back its Sasquatch icon in a series of new commercials from Carmichael Lynch. The creature is a bit daft and somewhat socially inept, as you might expect. The commercials revolve around young campers playing junior-high-style pranks on him. In the spot below, he startles a group relaxing by a campfire, munching on beef jerky. One woman inexplicably invites Sasquatch, who is carrying an uprooted tree, to sit down by the fire.
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