Jack in the Box: If You Love Bacon, Why Don't You Marry It? | Adweek Jack in the Box: If You Love Bacon, Why Don't You Marry It? | Adweek
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Jack in the Box: If You Love Bacon, Why Don't You Marry It? The latest love song to pig shavings

Jesus Christ, it never ends. Jack in the Box takes America's (literally) unhealthy bacon obsession to the next level with its "Marry Bacon" TV commercial from Secret Weapon Marketing, which turns out to be only one component in the campaign for the chain's BLT Burger. The campaign's website offers animated .gifs, a Tumblr account (big surprise there), a photo uploading game that lets consumers make "bacon babies" (which conjures up all sorts of unpleasant images), and information about the chain's limited-offer bacon milkshake. And here I thought the Baconator song contest was taking things too far. This is what we all get for letting hipsters and nerds decide when things are funny.

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